'Atmosphere as an aesthetic concept shifts the importance away from the 'what' something represents, to the 'how' something is present' (G. Böhme), thus to the sensually perceived qualities of a place. Atmosphere as an aesthetic concept sets the frame and leading image for the development process of the Carlsberg area. Rather than laying out a fixed plan, structuring buildings and designing forms this concept composes a map of experiences. It is suggested to broaden the framework of rules and rationality in the planning process by exploring and sketching up the impressions emanating from constellations of objects and persons. Four atmospheric areas with diverse spatial and programmatic configurations are envisioned. To trigger vividness and variety of urban life from the beginning on, the development starts with the creation of four hot spots. They generate a powerful and characteristic image as the basis for a freer formation of the rest of the area. As the different parts grow together and meet, they will create multilayered combinations, blurry in-betweens or even controversial collisions.
Dominic Balmforth, susturb